Physician Outlook

Healthcare from the Trenches

Featuring Physician: Alejandro Badia, M.D. Dr. Alejandro Badia is a board-certified Orthopedic surgeon, author, and entrepreneur. Dr. Badia studied physiology at Cornell University and earned his medical degree from New York University School of Medicine, where he also trained in Orthopedics. He completed a Hand Surgery fellowship at Allegheny General Hospital in Pittsburgh and a trauma fellowship in Freiburg, Germany. He was the founder of the Badia Hand to Shoulder Center, and OrthoNOW®, a franchise of orthopedic urgent care facilities.

In the interview with my Doqter staff, Dr. Badia discusses his book's content, which gives an inside perspective on how the U.S. healthcare system has been accommodating insurance companies to the detriment of doctor’s role as decision-makers.

The concept of a Health Insurance Industry that would cover significant care expenses has vanished. And that is because there is a conflation of “health care” and “health insurance." Insurance companies do not merely pay for care and necessary oversight. They have filtered into the very component of the healthcare delivery process lacking the medical knowledge, which, of course, hinders care and drives up costs alike.

 On the other hand, physicians are overburdened by the way they are forced to deliver care. The healthcare system drags them in endless bureaucracy, including over-automating healthcare via EMR’s (Electronic Medical Records), regulations, and far-reaching oversight.

A proposed solution to the crisis is a hybrid system combining DPC (Direct Patient Care) and Health Insurance Coverage for Emergencies. Dr. Badia explains that this is an attractive approach to healthcare because it gives the patient the control and flexibility to focus on more preventative and therapeutic care of their routine medical issues and their relationship with their personal physician.

A model like OrthoNOW® offers patients with any Musculoskeletal (MSK) issue the chance to see the right clinician at the right time. It also gives the patients access to more quality care at the same time that will lower costs. This practice converts MSK into another division of primary care. A walk-in center with full diagnostics, staffed by specialists, focused “only” on orthopedic issues, will by definition drive down cost as well.


To see the full interview, click here.

To learn more about Dr. Badia and OrthoNow®, click here.

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